Essence Entertainment Always Learning

Mike and I are continuing our education!  In an effort to better ourselves and the efficiency and efficacy of Essence Entertainment, we attended a couple of terrific classes this weekend.

Bob Cohen

On Saturday, September 17th, 2011, Robin attended Blogging for Fun and Profit, and Mike attended Secrets of Social Media and Internet Marketing.  Both classes were offered at Saddleback College and were taught by Robert “Bob” Cohen (bobology.com).

I, for one, enjoyed Bob’s class and picked up some new tools & tidbits.  I’m looking forward to studying the Workbook in greater detail and applying what I’ve learned.  I also purchased one of Bob’s CDs – Creating and Marketing YouTube Videos – can’t wait to check it out!

I will also spend this entire week attending World’s Greatest Marketing Seminar – offered by Peak Potentials.  I look forward to sharing with you what I learn!

I encourage and challenge all of you to constantly continue your education, in any way, shape or form.  We are all capable of so much, and additional education, be it for fun or for business, is so important in our continued growth.  Not to mention it’s very motivating and fun!

YouTube is becoming a very accessible resource for learning about almost anything…How To’s, general information, etc.

Attached is an article about using the power of YouTube in marketing strategy…it will especially appeal to any of you who are interested in Dance and Ballet!  To quote an excerpt:  “…YouTube is a huge opportunity to educate the general public about ballet and hopefully get them more interested in the arts!”

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