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Do you have a great “Elevator Speech”?

July 11, 2012

Your 30-second message is not about educating, explaining, or boring your acquaintance; it’s about sparking enough interest to prompt them to do something; ask for your card, introduce you to someone you should know, or even make an appointment to learn more.  If you give them a reason to want to know more, they will act on their instinct.

Many of you are business owners or are in sales of some sort…and you have many opportunities to meet new people, talk about what you do, and create new relationships.

That said, one of the most powerful tools to have is a strong, memorable Elevator Speech (or Elevator Pitch or Elevator Statement), with a solid Call To Action.

What is an Elevator Speech?  Here’s what Wikipedia has to say:

An elevator pitch (or elevator speech or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition.  The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.  In The Perfect Elevator Speech, Aileen Pincus states that an elevator speech should “sum up unique aspects of your service or product in a way that excites others.”

So…you may be at a Networking Meeting…or a Social Affair…or a Business Meeting…or literally in an elevator – and you may have anywhere from 20 seconds to two minutes to introduce yourself, explain what you do, state what you are looking for, and request a call to action…can you do it?  Will you be memorable / noticed?  Will you get results?

The Elevator Speech is NOT easy to do!  It takes forethought and lots of practice.  You also need to have more than one version, as different situations (i.e., different audiences /demographics) require different approaches.

Here are just a few resources to get you started – go to Google and do some more research:

http://www.creativekeys.net/powerfulpresentations/article1024.html

http://www.quintcareers.com/job-search_elevator_speech.html

http://www.inc.com/marla-tabaka/the-elevator-speech-wow-factor.html

There are many resources on-line – poke around…read some articles…watch some YouTube videos…

I don’t necessarily agree with what everybody says about writing and presenting an Elevator Speech, but, in general, there are lots of good tips on how to approach the project.

Things to remember:

  • Share your passion!
  • Use body language, gestures and facial expressions
  • It’s not what you say, it’s HOW you say it
  • It’s NOT a sales pitch – it’s just the opener
  • Keep it simple – don’t use a lot of fancy jargon
  • Use question(s) to get people engaged
  • Practice, practice, practice!!

Do you have an Elevator Speech?  Let’s hear it…  :)

You don’t?  Then get busy – write it and practice it!!  Be prepared for your next opportunity to create a relationship!

Happy Independence Day!!

July 3, 2012

Who doesn’t love watching fireworks?!

…and who doesn’t love watching fireworks at Disneyland??!!!

Enjoy some music and fireworks in this video:

Happy Independence Day, everyone!

…or, if you prefer, Happy 4th of July!

English: Independence Day fireworks, San Diego.

******************************************************************

Attention Entrepreneur’s

Here’s an excerpt from the Article added below:

So this week, as the country celebrates its independence, it’s a good time to celebrate the independence of the small business owner, too.

And if you are a small business owner, celebrate your own independence. Give yourself a high-five. Starting and growing your own enterprise is challenging to say the least. But you—as with all entrepreneurs—are an independent thinker and visionary who enjoy building something on your own.

Remember, our country was founded on the spirit of entrepreneurship. Our ancestors who came to America did so with a vision of freedom and a desire to build a better life. Today that spirit continues to thrive in our country. Owning your own business is for many—the American Dream.

See the link below to read the entire article…it’s not very long…

My favorite part?  “…Give yourself a high-five.”   So, go ahead…do it!  You deserve it!!  :)

Gen Y? Oh My!

May 23, 2012

I attended my first OC Brides Networking Event last week (I enjoyed it and look forward to more!) and met a gal who exposed me to something I hadn’t heard of before – Gen Y!

Kristy von Waldburg, Arbonne Consultant, told me about a presentation she heard at a recent convention.  I expressed interest, so she whipped out her cell phone and forwarded to me a link to the email she had just received from the presenter…Jason Ryan Dorsey, The Gen Y Guy®, Acclaimed Speaker, Bestselling Author, Generational Thought Leader.

Jason Dorsey

I’m embarrassed to admit I’ve never even heard a reference to “Gen Y”.  But after chatting with Kristy a little bit about what she learned from Jason I easily and quickly understood how important it is to understand them – especially if we want to communicate with them and market to them.  Wow – what an eye opener for me!

Have you heard about Gen Y?  Are you actively marketing to them in a certain way?

I just watched a few videos (both on Jason’s website and floating on YouTube), and have just begun to explore Jason’s website.  Here’s a short video to give you an idea of why understanding Gen Y can effect your bottom line:

If this is new to you, I encourage you to explore further.  I’ve only just begun.

Please share with us your knowledge or exposure to Gen Y.

I’m also curious to know if you have added to or changed your marketing strategies to accommodate Gen Y – please comment!  Thanks.

I’ll expand further and share more information about Gen Y next time!!  :)

Have you tried Jing yet?!

April 3, 2012

Jing is a terrific screen capture tool…and yes, it’s free!

Go to JingProject.com, check out its features and ideas on how it can be used, check out some How to Use Jing videos on YouTube (I’ve embedded a couple I have watched below), and see if it’s something you can take advantage of!

JIng

JIng (Photo credit: blogpocket)

I heard about it a little while ago, but have been using it only recently.  And, wow – it’s easy to use and very handy to have!  I expect I’ll start using it more and more!

Here’s a good technical demo that also includes info on Screencast.com:

Here’s the first video I watched – not as technically complete, but he gives you some real world ideas on how to use Jing.

Let me know if you find other useful “How To” videos.

Please share with us how you’ve put Jing to work for you!

Have you been to a Networking Meeting lately?

March 13, 2012

Over the past few months I’ve made an effort to attend quite a few Networking Meetings – I’m not only having a great time, I’m meeting lots of people, learning a lot, getting great feedback, and expanding my horizons!!

In this economy, especially, it is so important to continue to network and communicate with people.  What’s particularly important to remember is…it’s not who you know, it’s who they (people you know and/or meet) know…!

Many of us are uncomfortable in a ‘networking’ situation – it’s hard to develop that ‘elevator pitch’ or 30-second intro that explains who you are, what you do, why you do it, and what you’re looking for.  However, it could be the most important thing you do for yourself and/or your business.

People buy from who they know, like and trust.

That said, JUST DO IT!  Get out of your comfort zone!  Practice your ‘intro’ or ‘elevator pitch’ or whatever you want to call it.

Then ask your friends and colleagues if they can recommend any Networking Meetings or opportunities.  And when you get invited to one…GO!

There are many styles of meetings and groups – you MUST go to at least three (3) different meetings before you decide which type of meeting you like and if these meetings are ‘for you’ or not.

  • Some meetings are purely ‘pass out your card/sell your stuff/meet other business owners’ – which for some is what you want.  City Chamber of Commerce Meetings is one of many options.  Get out and meet other business owners in your area!
  • Some meetings have a goal or purpose – for example, Women’s Business Connections (I attended a meeting this morning) is all about Referrals – it’s supporting each others businesses by providing high quality and mass quantity of referrals to each other, and building relationships.  WBC is a really great group of women entrepreneurs.
  • Some meetings are meant to expose you to new ideas or increase your knowledge – for instance, SMMOC (Social Media Mastermind Orange County) meets to share knowledge, tips and ‘new stuff’ about Social Media Marketing (I went to the meeting last Saturday – very interesting!  Learned a lot!).  This group actually discourages traditional ‘networking’ during the meeting to preserve it’s true goal of sharing information. (Of course, you can hang around afterwards and exchange cards.)
Full House at SMMOC

Full House at SMMOC (Photo credit: Jeff Hester)

There are numerous websites that can help you find Networking Meetings in your area and/or groups who share your interests.  One example is MeetUp.  You can search by topic, by locale, or by name.  You can even start your own group!

Do yourself a favor – as with social media marketing, get involved!  These days the one-on-one relationships and getting to know people you can refer and who will refer you is very important for success…in any area!

This applies to those of you who do not own a business…if you are a Student, if you have a Hobby or Craft, if you’d like to know what’s going on in your area, if you’d like to find other social outlets…lots of great things to do in a Networking Meeting or Group!

Do you have a Networking Meeting/Group you’d like to recommend to the rest of us?  We’d love to hear about it!

Our deepest fear is not that we are inadequate…

March 8, 2012

I used this quote this week  at my Monday morning Toastmasters meeting:

“Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.  It is our light, not our darkness, that most frightens us.

We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’  Actually, who are we not to be?

Our playing small doesn’t serve the world.  There’s nothing enlightened about shrinking so that other people won’t feel insecure around you.  We are all meant to shine, as children do…

It’s not just in some of us;  it’s in everyone.

And as we let our light shine, we subconsciously give other people permission to do the same.  As we’re liberated from our own fear, our presence automatically liberates others.”

(Marianne Williamson, author, from A Return to Love, 1992.  Ack C Wilson and J Cooke)

Valentine’s Day Fun Facts & History

February 14, 2012

Did you know that nearly 150 million cards are exchanged each Valentine’s Day?  Or that more than 40,000 Americans are employed at chocolate companies?  Read about these and dozens more Valentine’s Day facts about cards, chocolate, flowers and candy, the hallmarks of St. Valentine’s Day.

Looking for Love

141 million Valentine’s Day cards are exchanged annually, making Valentine’s Day the second-most popular greeting-card-giving occasion. (This total excludes packaged kids valentines for classroom exchanges.) (Source: Hallmark research)

Over 50 percent of all Valentine’s Day cards are purchased in the six days prior to the observance, making Valentine’s Day a procrastinator’s delight. (Source: Hallmark research)

Research reveals that more than half of the U.S. population celebrates Valentine’s Day by purchasing a greeting card. (Source: Hallmark research)

There are 119 single men (i.e., never married, widowed or divorced) who are in their 20s for every 100 single women of the same ages. Corresponding numbers for the following race and ethnic groups are:

Click Here to read more…

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What has been your most memorable Valentine’s Day experience?

What has been your most…well, not so fun Valentine’s Day experience?

I remember one year…single, no date, nothing to do, feeling sorry for myself…and uncharacteristically, I decided to head over to Fashion Island Shopping Mall.  Well – I found myself at Bloomingdale’s, enjoying a HUGE sale, with hardly anyone around – I pretty much had the store to myself.  I had a BALL and my potentially worst Valentine’s Day experience turned into one I remember with a smile on my face!  :)

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Valentine’s Day History

Every February 14, across the United States and in other places around the world, candy, flowers and gifts are exchanged between loved ones, all in the name of St. Valentine.  But who is this mysterious saint, and where did these traditions come from?  Find out about the history of this centuries-old holiday, from ancient Roman rituals to the customs of Victorian England.

The Legend of St. Valentine

The history of Valentine’s Day–and the story of its patron saint–is shrouded in mystery. We do know that February has long been celebrated as a month of romance, and that St. Valentine’s Day, as we know it today, contains vestiges of both Christian and ancient Roman tradition. But who was Saint Valentine, and how did he become associated with this ancient rite?

Click Here to read more…

Happy Valentine’s Day!

Valentine postcard, circa 1900–1910

Valentine Card - Circa 1900 - 1910

Gratitude for FANTASTIC Weather

February 10, 2012

We are soooo SPOILED here in Southern California – we have so MANY days of beautiful weather!

Today is no different.  Here we are in the second week of February, when most of the rest of the country is wallowing in rain, snow, cold, wind…and we’re basking in glorious sunshine!  Wow – are we lucky, or what?!

I thought today I would just impart a simple reminder to be grateful for all of our favorable circumstances…our friends and families…our fabulous weather…Friday…the new people we met this week…the exercise class that’s keeping us healthy…the sunshine…the yummy cup of coffee (or whatever is yummy for you)…our well paved roads and running water…our pet who greets us with unconditional love every time we walk in the door…

Now keep adding to the list running in your mind…and remember to be grateful for all the wonderful things in your life (rather than dwelling on the negative or uncomfortable things).  What we focus on…multiplies and increases.  Why not focus on the…well, the fantabulishus weather?!!

I stumbled upon this short video (less than 3 minutes) – I have no experience or prior knowledge of this gal or her business…I was just poking around YouTube – but she captures this idea…

Claire McFee

I like Claire’s suggestion of writing these things we are grateful for down on a sheet of paper (or in a journal, or whatever) – no matter how small or trivial the ‘thing’ might be.  It helps us focus on the positive ‘stuff’ in our lives and gets us away from the negative.

This is a good reminder for me (I have a tendency towards dwelling on the negative stuff in my life…) – however, I will amend that urge throughout the rest of the day – care to join me??

Now, share with us – what are you grateful for today…right at this moment?

With Joy,

Robin

I found a few related articles (see below) – take a quick look! :)

Needing a little motivation these days?

January 26, 2012

In these economic times, we’re all stressed, working harder for fewer returns, and finding ourselves tired and ‘burned out’.

May I make a suggestion?

Find a networking or training meeting to attend!

My story – I decided to research and attend a couple Toastmasters meetings (to enhance my trainer/keynote speaker career).  Well, since Monday I have attended three Toastmaster meetings with a fourth scheduled for tomorrow morning.  Out of these experiences I have met some wonderful, highly motivated people (who have injected me with motivation), have been invited to numerous additional gatherings (one of which I attended this morning – Women’s Business Connections, Irvine, CA – many more new people, connections and motivation), and have scheduled a few additional meetings and one coaching/training session with a gal I met this morning! (Oh – and on behalf of my husband, I visited an open house hosted by the City of Lake Forest on my way home Tuesday – I was on a roll, so it was easy to make the additional effort, chat with people, collect information, learn about available services,etc.  Got invited to attend a Chamber of Commerce meeting as a special guest!  I almost forgot – that’s tomorrow at lunch time!)

There’s nothing like the shot in the arm you get when you can move your social and/or business life forward!  I’m SO glad I made the effort to attend these meetings, not only for the networking opportunities, but also for my continued education – I’ve learned so much by listening to other speakers, by chatting with other speakers and business owners, and I’m so proud of myself for making this effort and achieving all of these positive results!

Motivation?  Got it!!

I encourage you to make any effort you can to attend a networking meeting, take a training course, ask friends and associates how you can help them further their success…anything to break the ‘same old’ schedule and expose you to new and exciting people and things.  (Many are completely free, or free the first time or first few times – the only commitment is your time.  The rewards for that time are HUGE!)

Don’t feel you have time to go to an event?  Then check out all of the motivational and educational FREE Podcasts on iTunes!  You can search by topic or by name of some one you find inspirational (T. Harv Eker, Les Brown, Sam Crowley, Mark Victor Hansen, John Assaraf, Cheri Huber…to name just a few…).  You can download to your iPod, or simply listen to them directly on your iPhone…while you’re driving to and from…wherever!  Many Podcasts are 7-15minutes in length – perfect for driving from point A to B.  Or, when you’re sitting at your desk, needing a little pick-me-up to get you through the rest of the day.  Interviews are generally longer, an hour or so – perfect for those long drives in commuter traffic or while you’re at the gym.

Podcasts are an easy, FREE source of inspiration , motivation and education – check ‘em out!

Here’s hoping you find that motivation you’re needing right now.  Comment and let us know what works for you!

With joy,
Robin
 

Goal Setting for a Terrific 2012

January 24, 2012

Happy New Year!

Can you believe we’re already ensconced into the year 2012?!  Time just keeps flying by…faster and faster… !

In order to take full advantage of every passing hour, day, week, and month, setting goals at the beginning of a new year is a popular pastime.

However, setting achievable goals, keeping track of what it will take to achieve such goals, and setting a deadline date by which each goal is to be completed, are tasks not regularly accomplished.

I’m guilty of not being clear and concise with my goals, and have rarely attached a hard ‘Must by completed by’ date.  I have the tendency to set large goals without thinking about the different steps it will take to achieve the goal, i.e., creating smaller, incremental steps/goals towards the larger goal.

I have been doing a lot of self-improvement training over the past year, and from a webinar with John Assaraf, I learned about the successful ways to set and achieve goals.

Here is a link to a short video (less than 3 minutes) by John, talking about the basic steps of goal setting.  He encourages us to have goals in all facets of our lives (i.e., health, relationship, career, business, spirituality, charity, etc.); to write them down (being very specific about what you want to achieve); attaching a ‘completed by’ date; and then write down the steps needed to achieve each goal (i.e., what can I do today towards this goal, this week, next week, next month…towards a 1 year goal, a 3 year goal, a 5 year goal…you get the picture).

John Assaraf     (visit John’s website for more info)

http://www.johnassaraf.com/change-your-brain-change-your-mind/video-the-power-of-setting-goals/

I encourage you to think about the short and long term goals which are currently swimming around in your head, take the time to write them down in detail, and then list the smaller steps needed to get to each goal.  These smaller steps are generally easy to achieve, and will provide you with reasons to celebrate your success more often!  It’s like eating an elephant – one bite at a time.  The idea of a large elephant sized goal can be daunting, but writing down what you can do “tomorrow” towards achieving the goal is much more palatable.

Here’s to your success in writing down your goals and completing the first few baby steps towards each goal.  Be sure to allow yourself to CELEBRATE each and every success!!

I’d love to hear about your goals, your steps, and your successes – and I look forward to supporting you and helping you with your steps/goals along the way!

Be sure to write a comment, share this with friends and family, and keep us posted on your progress.

In this public forum, I commit to writing down my goals by this coming Sunday – you can help hold me accountable!  :)

Let’s make 2012 the best year EVERRRRRR!!

With joy,
Robin Kelly

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