Archive for the ‘General Info’ category

Orange County Event Production

August 18, 2014

Orange County Event Production

oc event production

ENTERTAINMENT

Planning a big event can be overwhelming, to say the least.  There’s so much to think about and consider.

Would you like some help?

orange county event production

Table Decor / Catering

In Orange County, Event Production can be found at Essence Entertainment.  They will help you with all aspects of your event, be it entertainment, props & decor, catering, audio/visual, specialty furniture, photography/videography…you name it, they do it!

To get started, there are a few things you want to nail down – Date of the event, Location (unless you need help with that, too), Number of Guests expected, and an approximate Budget parameter.  This gives Essence Entertainment the basics on which to build your event.

OC event production

Lighting & A/V

Then comes the brainstorming!  An opportunity to explore lots of different ideas, possible themes, etc.  This is when you’ll want to express your priorities, goals, and general desires, so they’ll be sure to be incorporated.  Working with a professional Event Production company can really make the difference, because most likely they’ll come up with lots of fun ideas as well as creative ways to stretch your budget that you wouldn’t have thought of otherwise.

orange county event production

Specialty Furniture

After exploring the many possibilities, Essence Entertainment will then present you with a few of your favorite options in detail to choose from.  Brainstorming may continue as a result of this step.

When all aspects are finalized, you can sit back, relax, and rest assured that every detail will be attended to.  Including details like Timeline / Sequence of Events, how Formalities are handled, and of course, all of the logistics regarding delivery, load-in, set-up, and execution – all of which culminate in the success your terrific event!

orange county event production

Theme Props

So, for the best Orange County Event Production services, be sure to contact Essence Entertainment – it never hurts to work with the most professional and successful Event Production company in town!

oc event production

Aerialist / Martini Ice Luge

 

Holiday Music and Entertainment in Orange County

June 24, 2014

Holiday Music and Entertainment in Orange County

Well, believe it or not, it’s that time again, folks!Holiday entertainment

It seems to come around faster every year, I know, but if you’re planning on having some kind of event over the Holiday Season, now is the time to contact Essence Entertainment to start planning and reserving your Holiday Music and Entertainment.

Whether you’re planning a children’s party, an intimate soiree with family and friends, or a large corporate dinner party, the sooner you book your Holiday Music and Entertainment the better – you’ll have more options to choose from…and you’ll be able to check it off your To Do List!

Holiday music and entertainment

Cocktail Hour is the first impression your guests get when they arrive, so it’s always a nice idea to have some themed music and / or entertainment during this time. The classic and ever popular things like Holiday Carolers and Santa book up fast – so if you’re considering either of these items for your event, be sure to call Essence Entertainment soon!  Other ideas include Jazz Trio, String Ensemble, or even a Steel Drum Duo playing your Holiday favorites.

entertainment holidayThere are lots of fun atmosphere things to do as well.  By this I mean things like Santa, Photo Station, Strolling Magician, Look Alikes, Costumed Tray Passing Girls, Caricature Artist…

holiday entertainment and musicFor Dinner and Dancing a professional dance band is the way to go!  Lots of great music and fun energy!  Be sure to visit Essence Entertainment’s website to explore the many dance band options available to you.  Essence Entertainment also has many fabulous Disc Jockeys to choose from.

After Dinner Shows are also very popular, be it for a large corporate event or a small intimate affair.  Essence Entertainment can design a customized variety show just for you, provide a Celebrity Head Liner, or create a wonderful experience with any number of fantastic performers and shows.  Essence Entertainment has videos on the Acts available to choose from, be it a Cabaret Artist, a Comedian, a Comedy Magician, a mini Legends Show, a Vocal Group…so many ideas to explore.

Activities might be on your list of things to look in to…the always popular Casino Night is a great option, or why not diversify with an evening of Horse Racing.holiday music and entertainment

entertainment holidayFor Family and Children’s parties the possibilities are endless – Santa, Elves, Face Painter, Caricature Artist, Strolling Magician, Stilt Walker, Temporary Tattoo Artist, Line Dance or Country Dance Instructor, Look Alike, Arcade Games, Photo Booth, Petting Zoo, Snow Garden, Bounce House, Climbing Wall…the list goes on and on!

Don’t delay – contact Essence Entertainment soon to start brainstorming and planning your upcoming Holiday Event!

Do you have a great “Elevator Speech”?

July 11, 2012

Your 30-second message is not about educating, explaining, or boring your acquaintance; it’s about sparking enough interest to prompt them to do something; ask for your card, introduce you to someone you should know, or even make an appointment to learn more.  If you give them a reason to want to know more, they will act on their instinct.

Many of you are business owners or are in sales of some sort…and you have many opportunities to meet new people, talk about what you do, and create new relationships.

That said, one of the most powerful tools to have is a strong, memorable Elevator Speech (or Elevator Pitch or Elevator Statement), with a solid Call To Action.

What is an Elevator Speech?  Here’s what Wikipedia has to say:

An elevator pitch (or elevator speech or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition.  The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.  In The Perfect Elevator Speech, Aileen Pincus states that an elevator speech should “sum up unique aspects of your service or product in a way that excites others.”

So…you may be at a Networking Meeting…or a Social Affair…or a Business Meeting…or literally in an elevator – and you may have anywhere from 20 seconds to two minutes to introduce yourself, explain what you do, state what you are looking for, and request a call to action…can you do it?  Will you be memorable / noticed?  Will you get results?

The Elevator Speech is NOT easy to do!  It takes forethought and lots of practice.  You also need to have more than one version, as different situations (i.e., different audiences /demographics) require different approaches.

Here are just a few resources to get you started – go to Google and do some more research:

http://www.creativekeys.net/powerfulpresentations/article1024.html

http://www.quintcareers.com/job-search_elevator_speech.html

http://www.inc.com/marla-tabaka/the-elevator-speech-wow-factor.html

There are many resources on-line – poke around…read some articles…watch some YouTube videos…

I don’t necessarily agree with what everybody says about writing and presenting an Elevator Speech, but, in general, there are lots of good tips on how to approach the project.

Things to remember:

  • Share your passion!
  • Use body language, gestures and facial expressions
  • It’s not what you say, it’s HOW you say it
  • It’s NOT a sales pitch – it’s just the opener
  • Keep it simple – don’t use a lot of fancy jargon
  • Use question(s) to get people engaged
  • Practice, practice, practice!!

Do you have an Elevator Speech?  Let’s hear it…  :)

You don’t?  Then get busy – write it and practice it!!  Be prepared for your next opportunity to create a relationship!

A Few Funny Thoughts to Brighten Your Day

June 15, 2012

Funny Thoughts For The Day

Calvin and Hobbes

“The surest sign that intelligent life exists elsewhere in the universe is that it has never tried to contact us.”
~ Bill Watterson, Calvin and Hobbes ~

“You can’t have everything… where would you put it?”
~ Steven Wright ~

“Before you criticize someone, you should walk a mile in their shoes. That way when you criticize them, you are a mile away from them and you have their shoes.”
~ Jack Handey ~

“Why do grandparents and grandchildren get along so well? They have the same enemy — the mother.”
~ Claudette Colbert ~

“It’s always darkest before the dawn. So if you’re going to steal your neighbor’s newspaper, that’s the time to do it.”
~ Author Unknown ~

“If you think nobody cares if you’re alive, try missing a couple of car payments.”
~ Flip Wilson ~

“Why is it when we talk to God we’re praying, but when God talks to us, we’re schizophrenic?”
~ Lily Tomlin ~

“You know you’re getting old when you stoop to tie your shoelaces and wonder what else you could do while you’re down there.”
~ George Burns ~

“If at first you don’t succeed, redefine success.”
~ Author Unknown ~

Do you have a favorite funny thought or joke you can share with us?

We’d love to hear it!  :)

I found these quotes at this site:

http://www.diy-stress-relief.com/funny-thought-for-the-day.html

Two Lists You Should Look At Every Morning

June 5, 2012

This article was forwarded to me by a close friend and I thought it worthy of passing on to you.

A while ago we spoke of creating and setting goals.  Well, this article speaks to our daily To Do lists and how we should actually have two:  a To Do list and a Not To Do list (i.e., the distractions).  I found it very interesting and applicable as we all fight with the never-ending onslaught of technical information bombarding us everyday.  I encourage you to read it!

Please comment on how you use daily To Do lists or on what you found interesting and useful in this article.

Two Lists You Should Look At Every Morning

I was late for my meeting with the CEO of a technology company and I was emailing him from my iPhone as I walked onto the elevator in his company’s office building. I stayed focused on the screen as I rode to the sixth floor. I was still typing with my thumbs when the elevator doors opened and I walked out without looking up. Then I heard a voice behind me, “Wrong floor.” I looked back at the man who was holding the door open for me to get back in; it was the CEO, a big smile on his face. He had been in the elevator with me the whole time. “Busted,” he said.

The world is moving fast and it’s only getting faster. So much technology. So much information. So much to understand, to think about, to react to. A friend of mine recently took a new job as the head of learning and development at a mid-sized investment bank. When she came to work her first day on the job she turned on her computer, logged in with the password they had given her, and found 385 messages already waiting for her.

So we try to speed up to match the pace of the action around us. We stay up until 3 am trying to answer all our emails. We twitter, we facebook, and we link-in. We scan news websites wanting to make sure we stay up to date on the latest updates. And we salivate each time we hear the beep or vibration of a new text message.

But that’s a mistake. The speed with which information hurtles towards us is unavoidable (and it’s getting worse). But trying to catch it all is counterproductive. The faster the waves come, the more deliberately we need to navigate. Otherwise we’ll get tossed around like so many particles of sand, scattered to oblivion. Never before has it been so important to be grounded and intentional and to know what’s important.

Never before has it been so important to say “No.” No, I’m not going to read that article. No, I’m not going to read that email. No, I’m not going to take that phone call. No, I’m not going to sit through that meeting.

It’s hard to do because maybe, just maybe, that next piece of information will be the key to our success. But our success actually hinges on the opposite: on our willingness to risk missing some information. Because trying to focus on it all is a risk in itself. We’ll exhaust ourselves. We’ll get confused, nervous, and irritable. And we’ll miss the CEO standing next to us in the elevator.

A study of car accidents by the Virginia Tech Transportation Institute put cameras in cars to see what happens right before an accident. They found that in 80% of crashes the driver was distracted during the three seconds preceding the incident. In other words, they lost focus — dialed their cell phones, changed the station on the radio, took a bite of a sandwich, maybe checked a text — and didn’t notice that something changed in the world around them. Then they crashed.

The world is changing fast and if we don’t stay focused on the road ahead, resisting the distractions that, while tempting, are, well, distracting, then we increase the chances of a crash.

Now is a good time to pause, prioritize, and focus. Make two lists:

List 1: Your Focus List (the road ahead)What are you trying to achieve? What makes you happy? What’s important to you? Design your time around those things. Because time is your one limited resource and no matter how hard you try you can’t work 25/8.

List 2: Your Ignore List (the distractions)

To succeed in using your time wisely, you have to ask the equally important but often avoided complementary questions: what are you willing not to achieve? What doesn’t make you happy? What’s not important to you? What gets in the way?

Some people already have the first list. Very few have the second. But given how easily we get distracted and how many distractions we have these days, the second is more important than ever. The leaders who will continue to thrive in the future know the answers to these questions and each time there’s a demand on their attention they ask whether it will further their focus or dilute it.

Which means you shouldn’t create these lists once and then put them in a drawer. These two lists are your map for each day. Review them each morning, along with your calendar, and ask: what’s the plan for today? Where will I spend my time? How will it further my focus? How might I get distracted? Then find the courage to follow through, make choices, and maybe disappoint a few people.

After the CEO busted me in the elevator, he told me about the meeting he had just come from. It was a gathering of all the finalists, of which he was one, for the title of Entrepreneur of the Year. This was an important meeting for him — as it was for everyone who aspired to the title (the judges were all in attendance) — and before he entered he had made two explicit decisions: 1. To focus on the meeting itself and 2. Not to check his BlackBerry.

What amazed him was that he was the only one not glued to a mobile device. Were all the other CEOs not interested in the title? Were their businesses so dependent on them that they couldn’t be away for one hour? Is either of those a smart thing to communicate to the judges?

There was only one thing that was most important in that hour and there was only one CEO whose behavior reflected that importance, who knew where to focus and what to ignore. Whether or not he eventually wins the title, he’s already winning the game.

Source:  Harvard Business Review Blog

Peter Bregman

Peter Bregman

Peter Bregman is a strategic advisor to CEOs and their leadership teams. His latest book is 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done. To receive an email when he posts, click here.

Please comment on how you use daily To Do lists or on what you found interesting and useful in this article.

What are characteristics of Gen Y?

May 30, 2012

Jason Ryan Dorsey, the “Gen Y Guy”, has information on his website about “Gen Y” – who they are and what their characteristics are.  I found the following information quite interesting and wanted to share it with you.  Please comment – are you finding yourself dealing with Gen Y differently, either as an employee or as a customer?

Here are Jason’s answers to questions he gets most frequently:

Jason Dorsey

  1. What is the correct name for your generation: Gen Y, Generation Y, Millennials, Digital Generation, Net Generation, or something else?There is no one absolutely “correct” name for my generation, but there are names that are more commonly used than others. In fact, Gen Y has gone by many different names as our generational characteristics become more pronounced. I prefer the term Gen Y because I’ve found people automatically know the demographic I’m referencing is the one born immediately following Gen X. The term Millennials is frequently used in the media, but I find it is often confused with those technically born after Gen Y. When discussing generations the key question to ask is: What birth years are you referring to when you use the term Gen Y or Millennials? Birth years are the key because they indicate the beliefs, values, preferences, and priorities of a population when segmented by age.
  2. When was Gen Y born?Based on my extensive research, I define Gen Y as those born from 1977 to 1995*. I reached this conclusion after studying the factors that shape a generation and put those in the context of sequential generational defining moments. However, this range of birth years is widely disputed and there is likely no perfect answer. This is particularly true considering a person can be born five years before or after the stated beginning or ending of a generation and exhibit all or most of the characteristics of the generation before or after their actual birth. In my presentations, I explain why this happens, what shapes a generation, and how generational dynamics affect every aspect of our life.*I think it is important to note that these dates and the related information on this webpage are based on my work with Gen Y in the United States. When I work overseas, I find that people born during this same birth year range do not necessarily exhibit identical attitudes, beliefs, or expectations as Gen Y in the US. In preparation for international audiences, I always study the factors that shape a generation through the social and cultural lens of the audience’s geographic region.
  3. How large is Gen Y? Using the birth year range of 1977-1995, Gen Y consists of approximately 79.8 million people in the US.
  4. What are Gen Y’s most defining characteristics?
    Based on the research for my seminars and upcoming book, here are a few areas where Gen Y contrasts with other generations in the workplace and society:

    • Gen Y often has a feeling of entitlement (or at least a belief they shouldn’t have to pay all their dues to get where they want to go). However, keep in mind that while this is a prevalent Gen Y mindset it is not true for everyone in my generation.
    • Gen Y loves instant gratification. Gen Y is notorious for not being able to wait in line—especially when getting coffee!
    • Gen Y is known for having big expectations. “What do you mean I can’t start as a manager? I was told if I went to college…”
    • Gen Y is tech dependent. If you don’t believe me, watch what happens when they lose their cell phone.
    • And several other striking characteristics that I explain in my programs along with answering the BIG question: How in the world did Gen Y get this way?
  5. If you were to tell me one thing about Gen Y that most people don’t know, what would it be? Gen Y is the only generation in the current workforce that has never expected to work for one company their entire life. In fact, most audiences are shocked when I reveal the actual length of employment that Gen Y thinks equals being a loyal employee.
  6. Does everyone in Gen Y fit all these characteristics?No way. Whenever I talk in terms of “generations” I am by default limited to generalities. However, I choose not to look at generations as a box that everyone must fit inside. Instead, I see generations as clues on where to start to effectively lead people of different ages toward a specific outcome.
  7. Can Gen Y actually become loyal, hard working, reliable employees?Absolutely! Where companies and organizations struggle is when they solely rely on employment strategies that worked well in the past but are not a fit for Gen Y. While I’ve never observed one company that does everything right when it comes to employing Gen Y, I have observed companies around the country that have solved different pieces of the Gen Y employment puzzle. There are dozens of companies I use as examples in my speeches and upcoming book that provide excellent testimonials that Gen Y has what it takes to become valuable, loyal, high-performing employees.
  8. Aren’t we catering to Gen Y by helping them with lessons we learned the hard way? I do not advocate catering to Gen Y. Some other experts use this approach, but to me it only reinforces negative stereotypes and can actually increase the gap between generations. The bottom line is that every new generation that enters the workforce frustrates the ones already there and each generation assumes the one after them has it easier than they did. My approach is to find the common ground between the generations so Gen Y and their three generations of co-workers perform at their highest level.
  9. What birth years do you use when defining the other three generations?
    • Generation X: Born 1965 – 1977
    • Baby Boomers: Born 1946 – 1964
    • Matures: Born pre-1946
  10. What will the generation after Gen Y be called?Not sure. The name given to a generation is usually a reflection of a unifying characteristic. In other words, Baby Boomers were literally born during a time when there was a tremendous increase in the number of births in the US. What I do know is that the generation born after Gen Y will end up frustrating their Gen Y bosses!

Please comment!  Share with us your experiences with or as a Gen Y!

Here’s a related article:  http://www.startupnation.com/business-articles/9011/1/marketing-GenY.htm

Gen Y? Oh My!

May 23, 2012

I attended my first OC Brides Networking Event last week (I enjoyed it and look forward to more!) and met a gal who exposed me to something I hadn’t heard of before – Gen Y!

Kristy von Waldburg, Arbonne Consultant, told me about a presentation she heard at a recent convention.  I expressed interest, so she whipped out her cell phone and forwarded to me a link to the email she had just received from the presenter…Jason Ryan Dorsey, The Gen Y Guy®, Acclaimed Speaker, Bestselling Author, Generational Thought Leader.

Jason Dorsey

I’m embarrassed to admit I’ve never even heard a reference to “Gen Y”.  But after chatting with Kristy a little bit about what she learned from Jason I easily and quickly understood how important it is to understand them – especially if we want to communicate with them and market to them.  Wow – what an eye opener for me!

Have you heard about Gen Y?  Are you actively marketing to them in a certain way?

I just watched a few videos (both on Jason’s website and floating on YouTube), and have just begun to explore Jason’s website.  Here’s a short video to give you an idea of why understanding Gen Y can effect your bottom line:

If this is new to you, I encourage you to explore further.  I’ve only just begun.

Please share with us your knowledge or exposure to Gen Y.

I’m also curious to know if you have added to or changed your marketing strategies to accommodate Gen Y – please comment!  Thanks.

I’ll expand further and share more information about Gen Y next time!!  :)

Act as if…

May 17, 2012


Act as if you were already happy and that will tend to make you happy. 

-Dale Carnegie

The ‘Basics’ of Business

May 1, 2012

I spent last week attending a fabulous training seminar – Guerrilla Business School, presented by Peak Potentials.

I learned SO MUCH!  I really had a great time, experienced amazing business leaders, and met some wonderful people.

Here are a few of the industry leaders we learned from:

Adam Markel – Chief Energy Officer/Master Trainer, Peak Potentials
Alex Mandossian – No List Marketing Strategies
Niurka – Master of Supreme Influence
Keith Cunningham – Business Man (Robert Kiyosaki’s “Rich Dad”)
Blaine & Honey Parker – Slow Burn Marketing – Branding
Berny Dohrmann – CEO Space
…the list goes on and an…!
 
Adam Markel, Peak Potentials

Adam Markel

Keith Cunningham

Keith Cunningham

 

The very first day Adam Market clarified a few ‘basic’ business strategies that all Business Owners and Entrepreneurs should keep in mind.  First, the essence of business is to create/buy something over here (hold out your left arm, palm up…) and sell it over there (hold out your right arm, palm up…).  So often we get bogged down with administration, tech support, customer service, etc., that we lose track of the basic essence of business.

“Business is simple…we complicate it.”    Adam Markel, Guerrilla Business School, April 24, 2012

The three primary aspects of business are:

  1. Production
  2. Operations / Admin
  3. Marketing / Selling

Most of us put 30% of our efforts into Production, 50% of our efforts into Operations/Admin, and 20% of our efforts into Marketing.

This is a losing formula!

The winning formula (what we should all base our day-to-day actions on) is this:

  1. Production = 20%
  2. Operations / Admin = 20%
  3. Marketing / Selling = 60%

That’s right – we should be spending 60% of our time, efforts and talents on Marketing / Selling, not the 20% we get wrangled into because we get caught up in the operations and admin side of things.

So – take a moment to think about how you spend your time on your business…are you getting bogged down with the ‘other’ things?  Do you need to reevaluate how you spend your time and increase the amount of time you spend on Marketing and Selling?

Think about it – Marketing and Selling is ultimately how we get paid!  Doesn’t it make sense that we spend a majority of our time doing it?

So, let us know – how have you been allocating your time between these three primary aspects of business?  How will you adjust how you spend your time in the future to adhere to this preferred allocation?

Can’t wait to hear your comments!

Sales & Marketing

Sales & Marketing

Check out our new Website Home Pages!

April 5, 2012

Hey, everybody,

Please check out our new website Home Pages (Main Landing Page, Wedding Page & Corporate Page) and let us know what you think!!

Essence Entertainment Website

We’ll be working on updating the rest of the site, but first things first!

New EETA Logo

Please visit, make a comment here, go to our Facebook Page…make a comment there…   :)  :)  :)

We’d love to hear your feedback!

(Thanks to David Dial, DavidDialWebDesign.com!)

**************************************

By the way, Congrats to Sharon Gall, Once Upon a Time Weddings, for posting her first Blog Post!  Check out Sharon’s Website and Blog – let’s support her efforts and get her off to a celebratory start!  (Sharon is one of Southern California’s finest Wedding & Event Coordinators and we LOVE working with her!!)

Sharon Gall
Once Upon a Time Weddings


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