Your 30-second message is not about educating, explaining, or boring your acquaintance; it’s about sparking enough interest to prompt them to do something; ask for your card, introduce you to someone you should know, or even make an appointment to learn more. If you give them a reason to want to know more, they will act on their instinct.
Many of you are business owners or are in sales of some sort…and you have many opportunities to meet new people, talk about what you do, and create new relationships.
That said, one of the most powerful tools to have is a strong, memorable Elevator Speech (or Elevator Pitch or Elevator Statement), with a solid Call To Action.
What is an Elevator Speech? Here’s what Wikipedia has to say:
An elevator pitch (or elevator speech or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name “elevator pitch” reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes. In The Perfect Elevator Speech, Aileen Pincus states that an elevator speech should “sum up unique aspects of your service or product in a way that excites others.”
So…you may be at a Networking Meeting…or a Social Affair…or a Business Meeting…or literally in an elevator – and you may have anywhere from 20 seconds to two minutes to introduce yourself, explain what you do, state what you are looking for, and request a call to action…can you do it? Will you be memorable / noticed? Will you get results?
The Elevator Speech is NOT easy to do! It takes forethought and lots of practice. You also need to have more than one version, as different situations (i.e., different audiences /demographics) require different approaches.
Here are just a few resources to get you started – go to Google and do some more research:
There are many resources on-line – poke around…read some articles…watch some YouTube videos…
I don’t necessarily agree with what everybody says about writing and presenting an Elevator Speech, but, in general, there are lots of good tips on how to approach the project.
Things to remember:
- Share your passion!
- Use body language, gestures and facial expressions
- It’s not what you say, it’s HOW you say it
- It’s NOT a sales pitch – it’s just the opener
- Keep it simple – don’t use a lot of fancy jargon
- Use question(s) to get people engaged
- Practice, practice, practice!!
Do you have an Elevator Speech? Let’s hear it… :)
You don’t? Then get busy – write it and practice it!! Be prepared for your next opportunity to create a relationship!